Ten-minute delivery optimises for the impulse. We optimise for a full week of real meals, sourced from farms that don't run a dark store. Here's exactly what that trades away, and what it buys back.
A ten-minute promise only works if someone is already holding the inventory before you asked for it — which means overstocking, markdowns, and produce that's been sitting since before you opened the app. Three days is roughly how long it takes a small farm or home kitchen to go from "someone wants this" to "this is ready," without faking that timeline with a warehouse.
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